campaignbrief.com
Crohn’s & Colitis Australia unviels new national IBD awareness campaign via Houston Group
Awareness campaigns can help people recognise IBD symptoms earlier and reduce stigma, which may shorten diagnostic delays and encourage people to seek care. This is especially relevant given rising IBD incidence reported in Australia.
People living with IBD, newly diagnosed patients, caregivers and family members, patient advocates, and clinicians involved in IBD care or public education.
What To Know
Crohn’s & Colitis Australia has launched a national “convenience” (bathroom) advertising campaign timed for IBD Awareness Month and World IBD Day to raise public awareness of IBD symptoms and reduce stigma.
The ads, created with Houston Group, feature real people from the CCA community and will appear across 30 venues (universities and airports) reaching an estimated 5 million visitors per week during the campaign period.
The piece notes rising IBD incidence in Australia and cites CCA’s State of the Nation report; it also lists campaign sponsors and agency contacts.
This article reports on an awareness and advertising campaign rather than new medical research or treatment guidance. It references CCA’s State of the Nation report for prevalence and diagnostic-delay findings; readers interested in the original data should consult the CCA report. Campaign sponsors are named, which may be of interest for transparency.
